Ah, that makes sense. Looking at the FAQ page, it appears anyone who pays for the non subscription FSD gets the upgrade free, subscribers have to pay $1,000 for installation.
Same page says there is a camera upgrade available for some s/x/early 3s also restricted to purchasers of FSD.
Someone made a parser for the Google QR codes and now some apps can import them directly. I switched to aegis this weekend and it worked perfectly.