A quick read of the article (I know) suggests that this is an extension of their existing game preservation project, where they put extra development work into keeping certain abandonware classic titles compatible with modern systems.
I'm not saying that what you said is wrong, but there's a little more subtlety to it than "donate a company."
Appropriate as in nice, of course not. Appropriate as in a helpful, if inconvenient, truth, yeah. I was responding to what sounded like a casual 'bug report' that presupposed that Sync is correct and my spoiler tag was malformed.
In the beginning the studios even tried to hide who the actors were, crediting them under character names owned by the studio. Some of the biggest stars of the day started United Artists offering artists more freedom and recognition, and the studios eventually realized that by letting the actors be known as people, their celebrity (and sometimes even scandal) would actually generate interest in movies.
Possibly an ad for a correspondence art class? I feel like those were common in other media (like magazines), but I guess there could have been ads on matchbooks too.
Dynamic Rat Companion - Turn the battlefield into chaos with your vicious rat sidekick. Distract enemies, combo with grenades, and create absolute carnage.
I should note that we still got more of this stuff thanks to the regular web, mostly from the early 2000s onward, once digital tools for creating and sharing got better and cheaper. But yeah, mainstream modern platforms with content matching do make sharing more complicated.
I get the joke, but what they said doesn't necessary imply that they canned it themselves (think "homemade").