Campaign funds are not the same as government funds and aren't coming from taxes. And while I agree with you that it seems like a waste of money, the money was spent to fight against Musk and Trump's corruption which is ultimately very worth the investment.
If they want to dump a bunch of money into branding a failing restaurant brand as "family friendly", perhaps they'd be better off not using a name that has become a literal cultural symbol of the objectification of women. May their brand fade into the obscurity their values deserve.
Make sure they're also countries that will give vaccines to foreigners. I had a hell of a time getting routine flu shots in Spain, Hungary and Thailand. The systems are often set up with the assumption that you're a citizen or have a national healthcare ID of some sort. Without that, good luck finding a clinic who will give you a shot.
If it doesn't include some French or Italian inspiration, it's not enough.