Apple started out with desktop computers. So by 'staying in their lane', they'd never made ipods, iphones, Apple silicon, earpods and airpods, the watch, etc. I think they had quite the success by diversing themselves.
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Add ", yet" to the headline and come back in a year or two.
Currently AI may fail to produce a video game, but so was the case for images, videos, and texts only a few years ago.
Failure is a good thing because it's preceded by attempt.