the best part is, some of us drivers have largely already figured out they do this and have to pay for a second app, Maxymo, to automatically do math and see if a ride is worth a certain $/hr, and accept/decline based on this.

Every now and then, Lyft will try to goad me into accepting offers that would pay, over time, about half as much as what I normally get (Uber, unsurprisingly, always offers me less, so I don't drive for them), and I can't focus on driving and do mental math at the same time. This wouldn't be necessary if they just paid fixed rates based on distance and demand, or gave drivers control over what they want to charge for a ride like an actual contractor, but that doesn't make shareholders happy.