

I wasn’t rushing and info dumps weren’t my only criticism. There were some things that I could chalk up to just personal preference like my distaste for almost every character I encountered in the first 5 hours, but when it did decide to start filling me in on how its world works, I found that to be well below the standards of the praise the game gets for its writing. That’s not to say that it’s easy to do it better, but I can point to a number of other works of fiction that show how it can be done. The inner dialogue could have been a great vehicle to do it more elegantly.
Marketing cycles have gotten a lot shorter for these reasons. We used to have 2 year long marketing campaigns that are now often as short as 3 months. You do need people to know about your game, and you need them to be ready to buy it as soon as it comes out before the spotlight can be taken by something else. And in order to have reviews drop at the same time, review outlets need lead time ahead of release. Shadow dropping probably isn’t the best answer for most games.