Not fresh at the time of the apocalypse. Fresh at the time I seek it.
Of course that would mean I would also get a steady supply of clean water and of all the ingredients required to make the pizza. But that is simply a secondary side effect of having made my choice for the one, single thing.
It takes time to get used to it, no pun intended. Everything is easier with practice.
Those of us who grew up with analog clocks can read them at a glance. If you are new to them, it'll probably take you a few months (or more) of daily use before you can tell time at a glance.
We throw out massive amounts of food every year, often because it sits too long and rots.
We have the technology to fix this. Corporations just don't.