The story is nearly always the same:
develop service, gain customers, numbers go up.
Gain more customers up to market saturation, numbers go up.
Market saturation is reached, or nearly reached, numbers don't go up.
Panic.
Try to get more money: add commercials, buying rivals, reducing workforce, raising prices, reducing services, ... in short: enshitification for new growth/monetary gain
Numbers go up... for a while, until users leave.
Panic again.
Make it even more shitty for short term growth.
Repeat.
I think she was 13?