Social media absolutely removes the inhibitions of just about all kinds of assholes, builds pat-each-other-on-the-back support groups for them by putting them together with like minded assholes and then algorithmically shovels all that shit on everybody else because anything that elicits strong emotions means more clicks and anger from being offended is one such emotion.
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that's weird
You can definitely go into the deep history of Levittowns, Master Planned Country Club communities, and Red Lining in the big metro areas. But I think the advent of the modern suburb speaks more heavily to the mix of "Free Real Estate" and enormous state subsidies for rural development following the S&L crash of the 1980s.
Like, there's no reason these can't be high rise condos with racist building managers, rather than cookie cutter ranch homes with racist HOAs. The suburb isn't merely about racial segregation, it is about individualist alienation. Breaking up the extended family unit into the nuclear family cluster, subdividing the working class into thinner and thinner economic tranches, and fencing people into gilded cages complete with 30 year golden handcuff mortgage notes.
You can debate over the exact degree to which civic planners intended to separate and capture individual specimens of human labor. Or how deliberately the 1950s architectural model of personalized kitchens, TVs, and car ports manufactured an increasingly pliable working class subject. But the subdivision doesn't end at the color line. We are a fully balkanized society.