Ha, I watch YouTube videos in the day while working, so the yin and yang opposite from you. I’ll give you one idea: seek to improve Lemmy’s traction in search engines when people are looking for real world human info on topics. Many people come across Reddit via info in search, I imagine. If very good and useful posts in Lemmy could do the same it might help.
Could also try and be mindful about which kinds of posts are the most useful and likely to have good medium term relevance and try to cultivate them. Ones that come to mind for me are ones where people ask about and share their favorite but maybe not well known open source or niche software, or life hacks and similar. These kinds of posts can generate a lot of gem info and discussion.
Content creation appreciated!