The (boomer) generation holds bizarrely strong biases, it could be they subconsciously they do it to avoid admitting they’ve screwed their kids with their political votes, or more likely they simply only care about getting their own and aren’t thinking far enough ahead to realize their being snookered and driving the bus off a cliff.
You’re probably right, they realized the bump in profits and now none of them want to roll it back, the charade continues. There’s no real oversight, so until we stop buying they’ll keep raising prices and expect our problems will somehow even out for them.
I was getting awards for this lol: