And many women find being referred to as boi to be incredibly insulting. Especially if they are more androgynous, and it's often used as an insult against them.
And when the model is specifically modelling for the women's section of a store, is is pretty safe to assume gender. It is highly unlikely someone would model for a gender they aren't.
The provincial conservatives where I live are trying their best to destroy that universal healthcare. It's rather infuriating.