I'm sorry, that specific one was just at the time something random that I saw with a lot of other news. So I have no idea where or which it was. But there are enough References to lead and iq like this (German):
The whole deal was hype and overselling and not to lose the money, the hype train has to keep going! So there will always be the next 'innovation' to keep going.
You know, in my days when I learned economics I was taught to come up with a new plan if the business doesn't work and the customer does not buy/pay. Else I have failed.
Thanks, I found out that was the case whan I played mmorpg and assumed some bad English speakers were not native speaking, but they were. Interesting thing in fact.
Still, some things are lost with specific wording or also culturally - worst of all are the things that seem identical but are different (not the average false friends stuff).
There is no reliable scientific proof. Thread/post end.