Maybe it's a combination effort? I run pihole but I tell my friends (who aren't 'techy') when best buy has a good deal. Having the 2 forms of suggestion (ads and word of mouth) may give them a boost.
One of those good deals is a 2-year controller coverage (+$10). If a controller gets stick drift (or any other damage including user-inflicted), you can exchange it at no cost if you paid the extra $10. I know stick drift and defects are typically covered under the manufacturer's warranty but that can be a pain. I sent an elite series 2 controller in 5 times and it was never truly fixed.
With best buys paid extended coverage, I've turned in dualsense controller twice now (I'm on my third currently) for a total of $75 USD.
My dad has been liberal ever since I could remember. I grew up on over 13 acres with a backstop for shooting. People are typically surprised when they find out I have firearms and am a good shot. I've been encouraging those around me to start training and getting familiar with firearms.