It was very obvious 2024 was not going to meet the 50% goal and they've been warning us for years about it.
50% with some years over and some years under based on when we do vehicle launches is what they've been saying for quite a long time now.
The only way 2024 was ever going to be above that trend line, or even in its vicinity is if the Gen 3 platform launched, and it's been clear for over a year now this wasn't happening in 2024.
Probably like mid 2022 this was the obvious outcome for 2024.
And yet everyone is acting like the sky is falling.
The sky is falling when gen 3 comes out and it doesn't sell well at reasonable profit. If it sells with reasonable profit, everyone is going to be hospitalized with whiplash as they start spiking deliveries again and March their way to 7-10 million vehicles based off the platform (multiple vehicles in the platform)
But ya, 2024 is a dud year. It's been a dud year vehicle wise for over a year already.
If it goes that low before gen 3 is out, I hope I got cash available.
If it goes that low after gen 3 comes out and fails, not so much!