I agree that ads can help people be aware of a product’s existence, but I believe, especially at this stage when I am tired of being spoonfed, that a more organic way is preferable. For example - forums, product reviews (REAL ones ofc), product storefronts including online marketplaces…
When someone needs something, they can go looking for it. A door that grates on a frame for example, may be talked about on a forum, which discusses the products others have found to help. In this case a mouse(shaped) sander. The person can then follow breadcrumbs to the most convenient store that sells it.
This is actually the way I find most things I need. The vast majority of products shown to me, passively on various items in the streets or in video format, are useless to me. Regarding VPNs, I first learned about them when I looked for a solution to a website article having an error page stating that it cannot be viewed in my country. Again when I pirated movies. Eventually I saw Mullvad mentioned on Reddit, when I entered more FOSS and Linux spaces
Sorry it’s in the Trans Day of Visibility Insights link from the original page, starting at ‘Most Searched Terms’