I won't feed the trolls, but you (moderation) will in part need to remove them from under the bridges and banish them from the town squares. You may even have to remove them from your own ranks.
So wait, you're going to try and run a second concert in competition with the super bowl halftime show, and still associate it with the super bowl/NFL?
The lawyers are going to eat them alive for the fees.
I won't feed the trolls, but you (moderation) will in part need to remove them from under the bridges and banish them from the town squares. You may even have to remove them from your own ranks.