Hitler was put on the United Nations War Crimes Commission's first list of war criminals in December 1944, after determining that Hitler could be held criminally responsible for the acts of the Nazis in occupied countries. By March 1945, at least seven indictments had been filed against him.
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I dont think you're necessarily wrong, Stranger Things is not an equivalent to those shows and it doesn't have the same scale of hyper-invested fan base. It does have very broad appeal and is very casual friendly, though. That's probably why the mass marketing campaign is being rolled out; everyone has heard of this show and many have watched at least some of it.
In a sense, it is a cultural event because it's a finale that a very wide spectrum of people will be tuning into. Stranger Things was one of Netflix's first big shows and has been a cash cow for a long time. It won't have the same kind of lasting cultural legacy as Lost or Game of Thrones, which modern shows are still frequently compared to, but in the moment I can understand why hype exists. It's a big thing for it to be ending.