It's amazingly good at moderating user content to flag for moderator review. Existing text analysis completely falls down beyond keyword filtering tbh.

It's really good at sentiment analysis. Which is great for things like user reviews. The Amazon ai notes on products are actually brilliant at summarizing the pros and cons of a product. I work for a holiday let company and we experimented with using it to find customers we need to follow up with and the results were amazing.

It smashes other automated translating services as well.

I use it a lot as a programmer to very quickly learn new topics. Also as an interactive docs that you can ask follow up questions to. I can pick up a new language as I go much faster than with traditional resources.

It's honestly a complete game changer.