Nah this is bullshit. Most people want to raise a family in a home they own. Take away that possibility of certainty of having a roof over your head and then planning for a kid sounds scary. If you don't want to accept that, you could also blame the micro plastics floating around in everyone's balls now because plastic was considered such a useful byproduct to the petroleum industry.
The font/script they chose makes it look like it reads "anus dumper" in cursive.