Tech is a boogie man to many executypes. I've seen plenty of IT pros that were in over their head but smooth enough con men. If they keep coming up with things to throw money at/trim money out of convincingly they have long and successful careers.
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This has been my experience as well. In the past friends and family were more reluctant to break away from whatever their default communication app was. These days most people are already familiar with the idea of using one thing to text, another to "message", and often more than that. I've had great success converting people to more secure platforms now that they understand the process.