Because the current management have no idea about the identity of the brand. They just want to make money quick but all they accomplish is losing market share.
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It‘s a two sided blade, but I get what you mean.
On one hand monetization is the thing that ruins platforms for me because it invites grifters and even decent people are becoming obsessed with numbers. Most people see content creation only as a career path and not something to do for fun anymore. I find that depressing at times.
On the other hand we currently live in a capitalist world and have to play by those rules to some extend. I learned most of the things I do for a living from Youtube because professionals do Blender tutorials as a side gig or even for a living. There probably wouldn‘t be nearly as much knowledge out there without this motivator. Or at least not in this form that is easy to understand for me. The official Blender documentation usually isn‘t the first place I‘m searching through when I have a problem.
So I see where you‘re coming from but it‘s a fine line between helpful and loathsome.