ASMR isn't supposed to be relaxing, some people just found it relaxing and somehow that completely bastardized the genre(also it became soft core pornography). ASMR stands for autonomous sensory meridian response, basically some people get a pleasurable tingling sensation on their head/neck/spine when they hear certain sounds, and ASMR content is supposed to stimulate that response for those people.
What I don't get is that people encountered ASMR and unquestionly went "guess that's what it's called" and didn't wonder at all what the obvious acronym stood for, literally 5 seconds to Google 4 letters and you'd understand what it's all about.
Your complaint is that they offer optional plugins, downloadable via their launcher that is specifically designed to make installing plugins more convenient?