How do I read?

OK the title is a joke but the question is serious. A bit of backstory:

My parents failed to make me love books, because they also introduced me to a PlayStation 2, and I decided that I like playing vidya games a lot more than reading stuff. School didn't make me love books either because the literature they force you to read in my curriculum, is, in my opinion, better suited for adult reading.

Fast forward to now, I am a freshman in a prestigious university, but it turns out that it requires me to read a lot of stuff, but I don't really have enough willpower to sit through academic literature for more than an hour a day. And the fact I'm noticeably behind my peers in amount of books read makes me feel like I don't belong.

So my question is how to learn to love reading books, get immersed or enter flow state or whatever, and also retain information? Is it some kind of talent or superpower? I know a few of my peers who don't stop reading books and seem to not distract themselves with tiktoks and video games, and attend optional lectures in their free time which is kind of insane to me, but I respect it a lot and want to become like them.