Toyota is launching its first EV in India tomorrow, and it's a new midsize electric SUV

After launching the Urban Cruiser EV in Europe last month, Toyota is bringing the low-cost electric SUV to a new global market.

The Urban Cruiser will be the first Toyota EV available in India, a country emerging as a high-potential global hub for electric vehicles.

Domestic brands like Tata Motors and Mahindra & Mahindra dominated the market, supported by locally built EVs and favorable government policies. Meanwhile, global leaders like BYD and Tesla face high import tariffs, making it harder to compete.

Some foreign brands, such as Hyundai, are gaining a foothold in the local EV market with domestically built models like the Creta Electric.

Toyota will take a similar approach with the Urban Cruiser EV. The electric SUV is a twin to the Maruti Suzuki e-Vitarra and will be built at Suzuki Motors’ massive Gujarat plant.

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