Nobody wants to christmas anymore

Almost everyone i know is working this week and work itself is treating this as an inconvenience to productivity which is such an odd shift as businesses used to just close or soft close this time of year. I dont even care about Christmas itself but i liked it being a slow period but its not anymore. Anyone else noticing this shift? I suppose this has always been the case for retail workers there’s no such thing as a holiday for them. The only difference is white collar slimeballs see working more as badge of honour like the little asswipes they are