Android introduces $2-4 install fee and 10–20% cut for US external content links
Android introduces $2-4 install fee and 10–20% cut for US external content links
support.google.com
Enrolling in the external content links program for users in the US - Play Console Help
Apparently this is to hassle Epic Games. HN discussion has more info: https://news.ycombinator.com/item?id=46333734