Uncovered: Instacart is using AI algorithms to charge customers different prices for the same items. It's not just online. It's in physical grocery stores too.
Uncovered: Instacart is using AI algorithms to charge customers different prices for the same items. It's not just online. It's in physical grocery stores too.
A Consumer Reports, Groundwork Collaborative and More Perfect Union investigation found that some grocery prices differed by as much as 23 percent per item from one Instacart customer to the next. In an inadvertently sent email, the company calls one pricing tactic “smart rounding.”