are streamers bourgeois?
are streamers bourgeois?
Half genuine question.
Some streamers I watch have described themselves a business owners and to an extent they are. I think? They have employees or in some cases, co-owners but they entirely depend on streaming platforms and brand deals for revenue. In some ways they function as workers for streaming/entertainment companies like twitch or youtube but does this make them proletarian if they also sell commodities? Idk how brand deals work exactly so correct me if I am wrong but normally streamers/youtubers sign deals with companies to create products that use their image to advertise a commodity for which they receive a decent margin of the profits right? Is this bourgeois? They don't own the commodity production right? They are still receiving surplus value but how is this considered a business? Is there a class analysis of streamers I can read somewhere because I feel like this is getting into the nitty gritty of class and I honestly haven't moved beyond semi-proletariat, proletariat, petit-bourgeois, and monopoly bourgeois with peasant sometimes thrown into the mix. Wth is a streamer even. Anyway I am drunk and bored
This is in badposting because it is about streamers.