UTM parameters (common tracking elements in web URLs, like utm_source)

Have you ever seen that "utm" tracking stuff in URLs and wondered what it meant? It stands for "Urchin Tracking Module". That Urchin company is gone now but the code lives on.

https:/www.example.com/page?**utm_content=buffercf3b2**&**utm_medium=social**&**utm_source=snapchat\.com**&**utm_campaign=buffer**