Coca-Cola rebrands products in Germany amid US image crisis
Coca-Cola rebrands products in Germany amid US image crisis
www.dw.com /en/coca-cola-rebranding-made-in-germany-image-crisis/a-73896635
cross-posted from: https://lemmy.world/post/35678432
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."