An article about how Mexico became addicted to Coca Cola.

The funniest part is reading about how Vicente Fox was a Coca Cola shill.

Back in the 1960s, young Coca-Cola truck driver and future president, Vicente Fox Quesada, began a personal campaign to outsell Pepsi. He once openly bragged that he’d punch the tires of Pepsi trucks and remove their bottles before they could be refilled. In a word, years before Mexico’s neoliberal period, Fox was a small-time gangster for Coca-Cola.

Also:

Vicente Fox’s financial and political success was enmeshed with the Coca-Cola company — it was said he drank 12 Cokes a day.