Inside the first 'SEO heist' of the AI era
Inside the first 'SEO heist' of the AI era
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Audacious new schemes known as 'SEO heists' are posing thorny questions for Google
- Over the last year, website Exceljet was the victim of an AI-powered "SEO heist."
- A provocative online marketer used AI to clone thousands of Exceljet's articles for a competitor.
- The plot shows how generative AI is transforming the web, and posing thorny questions for Google.