“Most of the market” includes the segments of commercial support contracts for office laptops which Framework doesn’t even target. Then you have the next biggest which is "go to Costco/Walmary/bestbuy and get what is on sale. So Framework simply cannot be a majority brand without those.
Among the remaining segment, e.g., developers that get to shop around and buy whatever they want? Its fairly popular.
I don’t understand what you mean in your first point. There are clear pathways for companies and schools to buy in bulk on the framework website.
Not saying that FW is successful in that way but it is there.
I agree on your second point but would tie it to marketing. Having your laptop on sale at Costco is a marketing strategy, which for better or for worse, FW doesn’t do right now (and probably doesn’t have the ability to do)
“Most of the market” includes the segments of commercial support contracts for office laptops which Framework doesn’t even target. Then you have the next biggest which is "go to Costco/Walmary/bestbuy and get what is on sale. So Framework simply cannot be a majority brand without those.
Among the remaining segment, e.g., developers that get to shop around and buy whatever they want? Its fairly popular.
I don’t understand what you mean in your first point. There are clear pathways for companies and schools to buy in bulk on the framework website. Not saying that FW is successful in that way but it is there.
I agree on your second point but would tie it to marketing. Having your laptop on sale at Costco is a marketing strategy, which for better or for worse, FW doesn’t do right now (and probably doesn’t have the ability to do)