It’s part of the FCC guidelines. It’s called the Lowest Unit Charge Rule, and it says that for the 45 days before a Primary and 60 days before a General Election TV broadcasters and radio stations must offer qualified political candidates the lowest rate they can possibly offer to an entity for a similar slot.
It’s meant to be so a station can’t like play favorites and charge one candidate a much higher rate than the other. Thereby putting their thumb on the scale for the candidate they give the cheaper rate to. The guidelines just only apply to the candidate directly and not to private ads done on behalf of the candidate like those from a super PAC.
It’s part of the FCC guidelines. It’s called the Lowest Unit Charge Rule, and it says that for the 45 days before a Primary and 60 days before a General Election TV broadcasters and radio stations must offer qualified political candidates the lowest rate they can possibly offer to an entity for a similar slot.
It’s meant to be so a station can’t like play favorites and charge one candidate a much higher rate than the other. Thereby putting their thumb on the scale for the candidate they give the cheaper rate to. The guidelines just only apply to the candidate directly and not to private ads done on behalf of the candidate like those from a super PAC.
Thanks!