these people are so high on their own supply it’s unbelievable.

Then, of course, there are billionaires and their heirs. D’Souza believes that “many journalists are more powerful than billionaires,” explaining, “I can’t tell you how many billionaires and CEOs have called me in absolute tears about their lives being destroyed by one article.” He notes that most of them “have no media skill whatsoever” and have “never sought the spotlight,” so he contends that “there’s a massive power asymmetry.”

To D’Souza, such “quiet, boring,” super-rich clients in fact aren’t resourced enough — which is why they need Objection. “Someone who is our ideal customer, it’s not Elon [Musk], who has hundreds of millions of combined social media followers, and has the distribution apparatus itself,” referring to his ownership of the networking platform X. “It’s not Peter Thiel, who’s sophisticated and has high distribution. It’s someone like Michael [Sackler], who has low distribution but high wealth.”

so it’s a company founded on the idea that billionaires don’t have enough power?! gotta say though, it’s a brilliant appeal to the egos of these narcissistic fail-sons who consider their “lives destroyed” while parading around the planet in private jets and yachts, making epoch defining fortunes through the mere act of continuing to draw breath.