It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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I hate electronic e-brakes. How am I supposed to impress women with handbrake turns without a hand brake?
I just use it for parking. And I like having a physical parking brake. I don’t trust the function of it when it’s just a button.
i absolutely love it when it’s paired with manual transmission and an auto-break function:
when you stop, for example at a red light, and press the break while standing still for a bit, it goes into auto-break mode.
when you then release the clutch while in gear (neutral gets ignored), it automatically releases the hand break, so you can perform a hand break assisted start from standstill without having to touch the actual hand break!
this is excellent when you’ve stopped at an incline, and generally really useful!
but i get the skepticism…i was extremely skeptical at first too, but you get used to it quickly and then it feels weird when it’s missing or turned off in another car… there’s just no reason not to use this feature it’s simply great!
My car has that and a manual handbrake and, yes, it is quite nice.