It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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It’s nice as a backup. My car has built in GPS, and it’s actually really good with navigation, the directions are better (in terms of clarity) than my phone. I still use my phone for 99.9% of my GPS, since the maps are updated more often (and for free!), the interface is easier to use, there are more options for intermediate stops, construction and road obstruction warnings, and I can queue up my directions before I get into the car.