Protesting with a sign and snarky message doesn’t do much. Everyone agreeing to do one simple (non violent) thing would work much better. It has to be just one thing though. The “don’t buy anything” day is ineffective and confusing.
“No kings” day should be more like “No Kings & uninstall Twitter/X” day. At rallies, people could give advice on how to delete their accounts on that platform.
Then at the next rally, it’s cancel Amazon Prime.
Snarky signs still welcome of course.
I agree that there are further, more specific methods of protest required to enact change.
The US does need protests like No Kings for several reasons. It helps to foster solidarity and community, to make people feel like they are not alone and have many neighbors who feel the same way they do. It helps to make a large group of potentially politically activated citizens accessible to activist groups. It helps to provide an opportunity for exposing attendees to more than the prevailing narratives in the news and social media they consume. And it’s just practice; protesting gets easier the more you do it.