…things need to change, or Toyota, the world’s largest car company by sales, “will not survive.”
…If Toyota feels like it’s losing ground, then the ground is probably moving.
The problem isn’t just one thing, either. It’s everything, everywhere, all at once. Chinese automakers are gaining ground quickly and setting a new standard for manufacturing costs. Software is becoming a core part of cutting-edge vehicle. Tariffs are still a thing. The auto industry has seen more upheaval in the last few years than it did over the last several decades…
Toyota has always had extremely strict quality standards…But that could soon change.
The brand is implementing something that it calls “Smart Standard Activity.” This is meant to slash…quality standards…Toyota believes it will lower the price of its components…
Like Amazon undercutting dipers to take over and then raise the prices. China is doing similar on the scale of nations. They want to be the next US in 50ish years. They’re using economics to do it.
China is intentionally undercutting the rest of the world in clean energy tech, to establish a global monopoly. They see how important it will be, and want the world to be dependent on China for its energy.
That sound too virtuous. They’re heavily investing in lots of different emerging technologies in order to dominate them, yes. Creating cost-efficient energy storage is wildly profitable.