Honda is a company built around manufacturing internal combustion engines. Anything that uses an internal combustion engine is fair game: lawnmowers, motorcycles, ATVs, generators, and regular old cars.
So it’s been hard for them to shift their culture to where they don’t actually use the thing they’re best at, the foundation for their company’s whole history.
See also BYD that eventually got into making cars simply because they were so good at making batteries.
Fuck all, they’ve been dragging their feet like most of the Japanese auto makers after they invested in hydrogen fuel cars instead. And they look to even be pulling back from their paltry EV strategy: https://techcrunch.com/2026/03/14/honda-is-killing-its-evs-and-any-chance-of-competing-in-the-future/
Honda is a company built around manufacturing internal combustion engines. Anything that uses an internal combustion engine is fair game: lawnmowers, motorcycles, ATVs, generators, and regular old cars.
So it’s been hard for them to shift their culture to where they don’t actually use the thing they’re best at, the foundation for their company’s whole history.
See also BYD that eventually got into making cars simply because they were so good at making batteries.
Maybe they’re pivoting to rockets? https://global.honda/en/topics/2025/c_2025-06-17ceng.html