FIFA Partners (top-tier; cover FIFA competitions including FIFA World Cup 26™)
- Visa
- adidas
- The Coca-Cola Company
- Qatar Airways
- Aramco
- Hyundai & Kia
- Lenovo
FIFA World Cup 26™ Official Sponsors (tournament-specific “Official Sponsor” deals FIFA has announced)
- Bank of America (Official Bank Sponsor)
- Hisense (Official Sponsor)
- Lay’s (Official Sponsor)
- McDonald’s
- Mengniu
- Verizon (Official Telecommunication Services Sponsor)
- AB InBev / Budweiser (official World Cup beer through 2026)
- Unilever (FIFA partnership explicitly includes FIFA World Cup 2026)
FIFA World Cup 26™ Official Supporters / Official Providers / Official Suppliers (as announced by FIFA)
- Airbnb (Official Supporter for FIFA World Cup 26™ in North America)
- The Home Depot (Official Home Improvement Retail Supporter in North America)
- Diageo (Official Spirits Supporter in North, Central and South America)
- Rock-it Cargo (Official Logistics Provider; also noted as a Tournament Supporter)
- Valvoline Global (Official Supporter)
- On Location (Official Hospitality Provider)
- American Airlines (Official North American Airline Supplier)
this essentially boils down to support small local mom and pop businesses. Cherry picking specific companies is not exhaustive and doesn’t get to the root of the problem.
For me in Europe that is not much of a problem. But elsewhere there are food and services deserts where this may not be feasible.