These kinds of comparisons to fascism remind me of the Frankfurt School and I gloss over them every time. Adorno said the way we close a car door is fascist, I presume because you have to slam it to force your will upon it. I actually read a tweet that succinctly explained the rise of pomo, starting from “Marx didn’t take into account why people want fascism if socialism is inevitable” - though the tweet didn’t mention the CIA funding that went into it too.
But that’s a tangent. Regarding solarpunk itself it started as a literature movement and then a yoghurt commercial recalled to it, but not directly I think… or at least I don’t know if the artists behind the ad were aware of solarpunk when they made it.
Then that got turned into an ideology, started on vibes.
The problem is not so much that it started on an ad but that there’s just nothing behind it. You want flying squid robots to harvest your self-grown crops but where are the robots made? It lacks everything it needs beyond the surface to be an actual ideology and its adopters make it up as they go along based on the vibes of the yoghurt ad.
The main problem I see is that how things are created is left up to your imagination. It sells a vision of a comfortable society while ignoring the labour that underpins it. In my view, the recognition of the central role of labour in society has to be part of any genuinely socialist aesthetic.
These kinds of comparisons to fascism remind me of the Frankfurt School and I gloss over them every time. Adorno said the way we close a car door is fascist, I presume because you have to slam it to force your will upon it. I actually read a tweet that succinctly explained the rise of pomo, starting from “Marx didn’t take into account why people want fascism if socialism is inevitable” - though the tweet didn’t mention the CIA funding that went into it too.
But that’s a tangent. Regarding solarpunk itself it started as a literature movement and then a yoghurt commercial recalled to it, but not directly I think… or at least I don’t know if the artists behind the ad were aware of solarpunk when they made it.
Then that got turned into an ideology, started on vibes.
The problem is not so much that it started on an ad but that there’s just nothing behind it. You want flying squid robots to harvest your self-grown crops but where are the robots made? It lacks everything it needs beyond the surface to be an actual ideology and its adopters make it up as they go along based on the vibes of the yoghurt ad.
The main problem I see is that how things are created is left up to your imagination. It sells a vision of a comfortable society while ignoring the labour that underpins it. In my view, the recognition of the central role of labour in society has to be part of any genuinely socialist aesthetic.
yeah basically, that’s a much more efficient way to put it lol
^This, well said.
thanks