EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.
I’d be okay with this if they made those games cheaper. But no, I have to pay $94 CAD for a shit live service game that I don’t even have the rights to and which the online service may be terminated at any time. Fuck EA and their monopoly on sports games.