Is the Minecraft movie stuff true or is this some kind of collective trolling effort to trick people into going to see it?

I've been seeing these kinds of memes a lot and it finally had me think "well shit, maybe I should go see the movie." But then I was like, "Hey wait a minute... Maybe this is like that Morbius thing."

Y'all playin' or is the Minecraft movie this next generation's Rocky Horror Picture Show?