I’m also a meat eater but Impossible burgers hold a special place in my heart. If I’m craving a whopper I’ll always go for the Impossible whopper instead - it’s just so much more satisfying.

Similarly, the meat quality at my local Chinese spots is questionable so I always get tofu instead.

I’m down to only eating meat half of days, and only for dinner, vs eating meat with every meal every day. My wallet and waistline have thanked me.