Above is one of my 2 year old nephew’s favourite channels. He watches them everyday. For his parents who work from home, it’s the greatest thing. If an ad comes up, he cries and they know something is up.

However, they are clicking the ok button on the TV far too often per video cause of this.

They run that 90+ sponsored content so frequently it’s become crap. I’ve seen Land Rover ads, the one above is a house, and the most annoying is when they run other cartoons like Thomas the Tank Engine or something. If the kid wanted that, no problem. But right now the singing cats are his jam. Cars, property? Someone is paying actual money to get ads in front of 2 year old kids?

Tell me this isn’t a scam.

  • Sanctus@lemmy.world
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    3 months ago

    Capitalism is all scams now, man. Been that way for a while. Even the top dogs are all committing fraud and are above the law. Its not gonna get better, it will always get worse for profits.

  • Kaiyoto@lemmy.world
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    3 months ago

    Tell them to go onto the YouTube kids website or the app and make a kids account. It doesn’t have ads and that show is on there.

  • givesomefucks@lemmy.world
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    3 months ago

    The ads aren’t for the kids, they’re for the parents and grandparenta that put their toddlers in front of YouTube.

    Like, what are they really going to advertise to a toddler?

  • GBU_28@lemm.ee
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    3 months ago

    This is the channel setting it that way. I’m not defending YouTube, but the channel knows exactly what they are doing.

    • nicgentile@lemmy.worldOP
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      3 months ago

      To blast ads to the wrong target audience? At some point, the ad owner will see a decline in returns. We had 1 million views and less than 0.1% returns in the form of enquiries/sales. Seems like a totally bad investment.

      • palebluethought@lemmy.world
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        3 months ago

        Putting ads targeted to parents on kids’ shows is as old as kids’ shows, man. That’s not a new thing or specific to YouTube

        • littletoolshed@lemmy.world
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          3 months ago

          This is the most poignant comment in the whole thread - this not YouTube, this is video advertising and it has been this way for 75+ years

        • nicgentile@lemmy.worldOP
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          3 months ago

          But the parents aren’t watching the ads or the shows They are in the working from home office. So all they do is press ok and move on. But I can see your point.

          • halcyoncmdr@lemmy.world
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            3 months ago

            It’s not just targeting parents. It’s also general market advertising. Some ads are meant to be played widely, usually to increase general brand awareness and aren’t targeted. Those ads will play everywhere ads are enabled, regardless of the demographic.

  • halcyoncmdr@lemmy.world
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    3 months ago

    You seem to forget that not all advertising is targeted. Some is just general market advertising and will play everywhere.

    It’s cheaper because it’s not targeted, but also can be a better option depending on what you’re trying to market and who you’re trying to reach. It also means the ads will play to people who don’t care as a side effect.

  • mortimer@lemmy.world
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    14 days ago

    Use SmartTube if it’s a Firestick or Android TV.

    FreeTube if it’s a PC or Android mobile.

    No ads.

  • Boomkop3@reddthat.com
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    14 days ago

    Is your kids mental health worth 18$? Or are you too upset with google to get premium?