Calls for Adidas boycott after brand features Israeli soldier (The New Arab, 2026-09-04)
https://www.newarab.com/news/calls-adidas-boycott-after-brand-features-israeli-soldier
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>> Activists are urging a boycott of #Adidas after the sports brand featured Israeli soldier Shaliv Biton in a new campaign to promote its Single Shoe service, with many highlighting that Biton took part in one of Israel’s many wars on Gaza, which have killed tens of thousands of Palestinians.
>> The Single Shoe service allows customers who need only one shoe to purchase it at half price, rather than paying the full cost of a pair.
>> Biton lost a leg during Israel’s offensive in #Gaza in 2021, when over 200 Palestinians were killed in the enclave, and scores of buildings were flattened.
>> The campaign has launched in stores globally …
#palestine #BoycottAdidas
@palestine@lemmy.ml @palestine@fedibird.com
Adidas is German, or at least it was originally, so anybody surprised? And I’m sure that boycott would be forbidden by law and called an antisemitism act.
