why does a thick, viscous material settle better when I knock the container against a wet rag than when I hit the counter against a harder object?

let's say I have spooned some tomato paste into a glass jar, and there are all these pockets of air and I want to collect the tomato paste at the bottom of the container.

The tomato paste is viscous / thick enough that gravity is not causing it to settle anytime soon, so if I pick up and then slam the jar down, the forces can cause the paste to push down and settle into the jar.

I notice if I slam the jar on a cutting board or a hard counter-top, the tomato paste doesn't settle very much. When I slam the jar on a rag, it seems like it settles better.

If I had to guess, I'm curtailing some of the force when hitting hard surfaces because I'm worried about the glass breaking, and I don't like the noise so I hold back to reduce noise.

A folded-over damp rag however is softer and cushions the jar, so it doesn't make noise and it feels like I can get away with using more force - so maybe more force = better settling?

I'm tired, so I thought I would ask why the rag trick works - but now I think I understand.

Anyway, let me know if you disagree with my reasoning here, or if I've overlooked something.