They weren't just being cheap, they wanted to take human-written ads, auto-generate a million variations to send to individual people, then feed the ones that got clicks back in to train an AI clickbait generator. It also means the variations would be functionally watermarked so if anybody posted part of their text on Reddit or something the BBC could track who they sent that variation to.
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People say that because outside of modern times in the first world, landlords = the mafia. Without expensive police, landlords have to enforce their own rent. So if you're socialist or any other political movement bad for landlords, they probably make up the biggest paramilitary force in your country and if you don't decapitate that chain of command fast you get dumped in a cave with 20,000 other skeletons.
And even in a first world country, the police manhours dedicated to evictions and the private security industry funded almost entirely by landlords is something anybody who wants to deal with housing prices is going to have to worry about.